A study of critical factors affecting adoption of self-customisation service – focused on value-based adoption model
Author:
Affiliation:
1. College of Business Administration, Soongsil University, Seoul, Republic of Korea
Publisher
Informa UK Limited
Subject
General Business, Management and Accounting
Link
https://www.tandfonline.com/doi/pdf/10.1080/14783363.2019.1665822
Reference38 articles.
1. The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge
2. Time Flies When You're Having Fun: Cognitive Absorption and Beliefs about Information Technology Usage
3. "Migrating" to New Service Providers: Toward a Unifying Framework of Consumers' Switching Behaviors
4. Influence Processes for Information Technology Acceptance: An Elaboration Likelihood Model
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