Service quality measurement for omni-channel retail: scale development and validation
Author:
Affiliation:
1. College of Management and Economics, Tianjin University, Tianjin, People’s Republic of China
2. State Administration for Market Regulation, Beijing, People’s Republic of China
Publisher
Informa UK Limited
Subject
General Business, Management and Accounting
Link
https://www.tandfonline.com/doi/pdf/10.1080/14783363.2019.1665846
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5. Misalignment and Its Influence on Integration Quality in Multichannel Services
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