Livestreaming commerce service quality measurement and its effect on swift guanxi , trust, and repurchase intention
Author:
Affiliation:
1. College of Economics and Management, China Jiliang University, Hangzhou, People’s Republic of China
2. School of Economics and Management, Southwest Petroleum University, Chengdu, People’s Republic of China
Funder
Zhejiang Provincial Philosophy and Social Science Planning Project
Zhejiang Federation of Humanities and Social Sciences Circles
the Natural Science Foundation of Zhejiang Province
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/14783363.2024.2331776
Reference82 articles.
1. Enabling a transformative service system by modeling quality dynamics
2. Livestreaming vs pre-recorded
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4. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
5. E-Service Quality: A Meta-Analytic Review
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1. Examining Farmers’ Usage Behavior on Agricultural E-Markets: Integrating UTUAT2 and Swift Guanxi Factors;Journal of Global Marketing;2024-09-13
2. Do nonlinear and interactive effects exist in live-streaming sellers’ disclosure of two-sided product information on consumers’ trust and purchase intention?;Asia Pacific Journal of Marketing and Logistics;2024-05-07
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