Capturing the voice of the customer: focus groups versus netnography?
Author:
Affiliation:
1. Department of Management and Engineering, Linköping University, Linköping, Sweden
2. CTF – Service Research Center, Karlstad University, Sweden
Funder
HELIX Competence Centre
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/14783363.2024.2369592
Reference54 articles.
1. Enhancing customer satisfaction through total quality management practices – an empirical examination
2. COVID-19 vaccination: engagement behavior patterns and implications for public health service communication
3. Customer delight during a crisis: understanding delight through the lens of transformative service research
4. Focus Groups and the Nature of Qualitative Marketing Research
5. Netnography
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
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