The role of marketing analytics in the ethical consumption of online consumers
Author:
Affiliation:
1. Apeejay Institute of Management and Engineering Technical Campus, Jalandhar, India
Publisher
Informa UK Limited
Subject
General Business, Management and Accounting
Link
https://www.tandfonline.com/doi/pdf/10.1080/14783363.2022.2139676
Reference69 articles.
1. Emerging technologies and analytics for a new era of value-centered marketing in healthcare
2. Traditional marketing analytics, big data analytics and big data system quality and the success of new product development
3. The future of social media in marketing
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