Measuring social media brand community success: the roles of media capability and organisational support-Reference-Cited by-同舟云学术

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Measuring social media brand community success: the roles of media capability and organisational support

Published:2018-06-14 Issue:13-14 Volume:31 Page:1454-1466
ISSN:1478-3363
Container-title:Total Quality Management & Business Excellence
language:en
Short-container-title:Total Quality Management & Business Excellence

Author:

Chang Chun-Ming¹,Hsu Meng-Hsiang²,Huang Echo²,Yang Ya-Hui³

Affiliation:

1. Department of International Business, Ming Chuan University, Taipei City, Taiwan

2. Department of Information Management, National Kaohsiung University of Science and Technology, Kaohsiung, Taiwan

3. Programs in Management, National Kaohsiung University of Science and Technology, Kaohsiung, Taiwan

Publisher

Informa UK Limited

Subject

General Business, Management and Accounting

Link

https://www.tandfonline.com/doi/pdf/10.1080/14783363.2018.1485485

Reference46 articles.

1. Factors impacting the perceived organizational support of IT employees

2. Structural equation modeling in practice: A review and recommended two-step approach.

3. The Self-Regulation of Attitudes, Intentions, and Behavior

4. Research Note—The Impact of Community Commitment on Participation in Online Communities

5. Interpretation of Formative Measurement in Information Systems Research

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