A multi-attribute framework for determining the competitive advantages of products using grey-TOPSIS cum fuzzy-logic approach-Reference-Cited by-同舟云学术

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A multi-attribute framework for determining the competitive advantages of products using grey-TOPSIS cum fuzzy-logic approach

Published:2016-09-21 Issue:7-8 Volume:29 Page:762-785
ISSN:1478-3363
Container-title:Total Quality Management & Business Excellence
language:en
Short-container-title:Total Quality Management & Business Excellence

Author:

Ighravwe Desmond Eseoghene¹²,Oke Sunday Ayoola¹³

Affiliation:

1. Department of Mechanical Engineering, University of Lagos, Lagos, Nigeria

2. Department of Mechanical Engineering, Ladoke Akintola University of Technology, Ogbomoso, Nigeria

3. Department of Mechanical Engineering, Covenant University, Ota, Nigeria

Publisher

Informa UK Limited

Subject

General Business, Management and Accounting

Link

https://www.tandfonline.com/doi/pdf/10.1080/14783363.2016.1234348

Reference45 articles.

1. Strategic objectives and competitive advantages of private label products

2. Firm Resources and Sustained Competitive Advantage

3. Into the First League: The Competitive Advantage of the Antivirus Industry in the Czech Republic and Slovakia

4. Competitive conditions, competitive advantage and the location of SMEs

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