Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia-Reference-Cited by-同舟云学术

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Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia

Published:2017-11-08 Issue:2 Volume:28 Page:174-189
ISSN:0959-3969
Container-title:The International Review of Retail, Distribution and Consumer Research
language:en
Short-container-title:The International Review of Retail, Distribution and Consumer Research

Author:

Cham Tat Huei¹^ORCID,Ng Caryn Kar Yan²,Lim Yet Mee¹,Cheng Boon Liat³

Affiliation:

1. Faculty of Accountancy and Management (FAM), Universiti Tunku Abdul Rahman (UTAR), Selangor, Malaysia.

2. Division of Corporate Communication and Public Relations, Universiti Tunku Abdul Rahman (UTAR), Selangor, Malaysia.

3. Department of Marketing, Sunway International University, Selangor, Malaysia

Publisher

Informa UK Limited

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/09593969.2017.1397045

Reference72 articles.

1. The extended satisfaction with life scale: Development and psychometric properties

2. The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention

3. Role of Product-Related Conversations in the Diffusion of a New Product

4. Negative symbolic consumption and consumers’ drive for self‐esteem

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