The Relevance of Corporate Information Transparency of the Use and Handling of Customer Data in Online Product Presentations
Author:
Affiliation:
1. Department of Business Economics, Universität Siegen, Siegen, Germany
2. Department of Management, Aarhus University, Aarhus BSS, Aarhus, Denmark
3. University of Siegen, Department of Business Economics, Siegen, Germany
Publisher
Informa UK Limited
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/09593969.2022.2090993
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