Online retail experience and customer satisfaction: the mediating role of last mile delivery
Author:
Affiliation:
1. LTH, Lund University, Lund, Sweden
2. Marketing Department, Karlstad University, Karlstad, Sweden
Funder
Vinnova
Publisher
Informa UK Limited
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://tandfonline.com/doi/pdf/10.1080/09593969.2019.1598466
Reference59 articles.
1. Effects of interactivity and product information on consumer satisfaction in an online retail setting
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4. The “next day, free delivery” myth unravelled
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