Positioning, image and the marketing of multiple retailers-Reference-Cited by-同舟云学术

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Positioning, image and the marketing of multiple retailers

Published:1992-01 Issue:1 Volume:2 Page:13-34
ISSN:0959-3969
Container-title:The International Review of Retail, Distribution and Consumer Research
language:en
Short-container-title:The International Review of Retail, Distribution and Consumer Research

Author:

Davies Gary

Publisher

Informa UK Limited

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/09593969200000002

Reference58 articles.

1. Marketing in retailing: a research agenda

2. The Contributions of Marketing to Strategic Management

3. Brooks, J.M. (1988) The Value of Image in Retailing, Doctoral Thesis, Manchester Polytechnic, March.

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