Do customer returns enhance product and shopping experience satisfaction?

Author:

Cassill Nancy L.

Publisher

Informa UK Limited

Subject

Marketing,Economics and Econometrics,Business and International Management

Reference4 articles.

1. Dunne, M., Gable, M. and Gebhardt, R. (1992) Retailing, Cincinnati: West Publishing.

2. Engel, J.F., Blackwell, R.D. and Miniard, P.W. (1995) Consumer Behavior, 8th ed. Chicago: The Dryden Press.

3. Gaskill, L.R. and Kunz, G.I. (1991) 'Commitment to customer service: Interactive learning strategy', Journal of Home Economics, 29-32.

4. Taher, A., Leigh, T. and French, W. (1996) 'Augmented retail services: The lifetime value of affection', Journal of Business Research, 217-28.

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