Exploring the impact of personality traits on perceived relationship investment, relationship quality, and loyalty in the retail industry
Author:
Affiliation:
1. MECAS Laboratory, Abou Bekr Belkaid University, Tlemcen, Algeria
2. Faculty of Economics and Management, University of Tebessa, Tebessa, Algeria
3. Department of Marketing, College of Business, Florida Atlantic University, Boca Raton, FL, USA
Publisher
Informa UK Limited
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/09593969.2020.1781228
Reference138 articles.
1. Instrumental and interpersonal determinants of relationship satisfaction and commitment in industrial markets
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5. The ad creativity cube: conceptualization and initial validation
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