Online shopping cart abandonment: a critique and guide to measuring its drivers
Author:
Affiliation:
1. Haile College of Business, Northern Kentucky University, Nunn Drive, Nunn Drive, Highland Heights, KY, USA
Publisher
Informa UK Limited
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/09593969.2022.2126874
Reference37 articles.
1. Motivational and Affective Factors Underlying Consumer Dropout and Transactional Success in eCommerce: An Overview
2. Customers on the web are not all created equal: the moderating role of internet shopping experience
3. Likelihood to abort an online transaction: influences from cognitive evaluations, attitudes, and behavioral variables
4. Online Shopping Hesitation
5. Beyond buying: Motivations behind consumers' online shopping cart use
Cited by 3 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Interactive E-Commerce: Addressing Cart Abandonment through Gamified User Engagement;2024 International Conference on Communication, Computing and Internet of Things (IC3IoT);2024-04-17
2. Electronic shopping cart abandonment: What do we know and where should we be heading?;Electronic Markets;2024-04-11
3. The psychology of online shopping cart abandonment: a scrutiny of the current research framework and building an improved model of the online shopper journey;Electronic Commerce Research;2023-04-18
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