Consumer decision-making of slow moving consumer goods in the age of multi-channels
Author:
Affiliation:
1. School of Economics and Management, Lund University, Lund, Sweden
2. Centre for Retail Research, Lund University, Lund, Sweden
Publisher
Informa UK Limited
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/09593969.2018.1537191
Reference44 articles.
1. Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions
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