The second-stage moderating role of situational context on the relationships between eWOM and online purchase behaviour
Author:
Affiliation:
1. Faculty of International Economics, Banking University of Ho Chi Minh City, Ho Chi Minh City, Vietnam
2. Faculty of Economics and Public Management, Ho Chi Minh City Open University, Ho Chi Minh City, Vietnam
Publisher
Informa UK Limited
Subject
Human-Computer Interaction,General Social Sciences,Arts and Humanities (miscellaneous),Developmental and Educational Psychology
Link
https://www.tandfonline.com/doi/pdf/10.1080/0144929X.2022.2138546
Reference93 articles.
1. The theory of planned behavior
2. Triggers of positive eWOM: exploration with web analytics
3. Estimating Nonresponse Bias in Mail Surveys
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