Feeling excited and fluent: how consumers respond to the visual appeals of products in an online shopping environment
Author:
Affiliation:
1. Business School, Hanyang University, Seoul, Republic of Korea
2. Edinburgh College of Art, University of Edinburgh, Edinburgh, UK
Funder
2019 Research Fund of Hanyang University
Publisher
Informa UK Limited
Subject
Human-Computer Interaction,General Social Sciences,Arts and Humanities (miscellaneous),Developmental and Educational Psychology
Link
https://www.tandfonline.com/doi/pdf/10.1080/0144929X.2021.1942989
Reference84 articles.
1. Influence of the mode of graphical representation on the perception of product aesthetic and emotional features: An exploratory study
2. Exploring Ad-Elicited Emotional Arousal and Memory for the Ad Using fMRI
3. Product Design
4. Aesthetic appraisal of product designs: Independent effects of typicality and arousal
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