Cultural differences in online beer marketing: findings from automated attention analysis-Reference-Cited by-同舟云学术

Cultural differences in online beer marketing: findings from automated attention analysis

Published:2013-07 Issue:7 Volume:32 Page:644-654
ISSN:0144-929X
Container-title:Behaviour & Information Technology
language:en
Short-container-title:Behaviour & Information Technology

Author:

Kincl Tomáš,Štrach Pavel

Publisher

Informa UK Limited

Subject

Human-Computer Interaction,General Social Sciences,Arts and Humanities (miscellaneous),Developmental and Educational Psychology

Link

http://www.tandfonline.com/doi/pdf/10.1080/0144929X.2013.789080

Reference72 articles.

1. Culture and web communications

2. Bartikowski, B., Singh, N. and Merunka, D. Cultural adaptation as a driver of online trust in global e-commerce. Proceedings of the 50th academy of international business conference. June 3 July, Milan, Italy: Edited by: Shenkar, O. and Kiyak, T. Vol. 30, Academy of International Business. Available. from:http://aib.msu.edu/events/2008/AIB2008_Proceedings.pdf[Accessed 8 January 2011].

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