Winning heads and hearts? How websites encourage prosocial behaviour
Author:
Affiliation:
1. BehaviourWorks Australia, Monash University, Clayton, Australia
2. UNSW Business School, UNSW Australia, Sydney, Australia
3. School of Business, Economics and Informatics, Birkbeck University, London, UK
Publisher
Informa UK Limited
Subject
Human-Computer Interaction,General Social Sciences,Arts and Humanities (miscellaneous),Developmental and Educational Psychology
Link
https://www.tandfonline.com/doi/pdf/10.1080/0144929X.2020.1736156
Reference206 articles.
1. On the Consumption of Negative Feelings
2. Andresen, K. 2007. To Increase Charitable Donations, Appeal to the Heart—Not the Head. (16/04/17). http://www.nonprofitmarketingblog.com/site/to_increase_charitable_donations_appeal_to_the_heart_not_the_head/.
3. Examining the Attitude-Behavior Relationship in Prosocial Donation Domains
4. Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially
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