Cross-Cultural comparison of TikTok uses and gratifications
Author:
Affiliation:
1. College of Communication, DePaul University, Chicago, IL, USA
2. Escuela de Posgrado, Universidad de Lima, Lima, Peru
3. Mayborn School of Journalism, University of North Texas, Denton, TX, USA
Publisher
Informa UK Limited
Subject
Human-Computer Interaction,General Social Sciences,Arts and Humanities (miscellaneous),Developmental and Educational Psychology
Link
https://www.tandfonline.com/doi/pdf/10.1080/0144929X.2023.2270534
Reference51 articles.
1. Uses and gratifications sought by pre-adolescent and adolescent TikTok consumers
2. Social media-driven customer engagement and movie performance: Theory and empirical evidence
3. Craig, C. S., and S. P. Douglas. 2005. International Marketing Research. Chichester, UK: John Wiley & Sons.
4. Why Do People Return to Video Platforms? Millennials and Centennials on TikTok
5. de Mooij, M. 1998. Global Marketing and Advertising: Understanding Cultural Paradoxes. Thousand Oaks, CA: Sage Publications.
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