Predicting video virality and viewer engagement: a biometric data and machine learning approach
Author:
Affiliation:
1. Quinlan School of Business, Loyola University Chicago, Chicago, IL, USA
2. Romain College of Business, University of Southern Indiana, Evansville, IN, USA
Publisher
Informa UK Limited
Subject
Human-Computer Interaction,General Social Sciences,Arts and Humanities (miscellaneous),Developmental and Educational Psychology
Link
https://www.tandfonline.com/doi/pdf/10.1080/0144929X.2023.2260894
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4. The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors
5. Understanding Business Dashboard Design User Impact: Triangulation Approach Using Eye-Tracking, Facial Expression, Galvanic Skin Response and EEG Sensors;Bačić D.;AMCIS 2017, 21,2017
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