How detergent advertisements can bleach national identity: Postcolonial content analysis of Iranian TV advertisements-Reference-Cited by-同舟云学术

How detergent advertisements can bleach national identity: Postcolonial content analysis of Iranian TV advertisements

Published:2019-01-01 Issue:1 Volume:6 Page:1626204
ISSN:2331-1983
Container-title:Cogent Arts & Humanities
language:en
Short-container-title:Cogent Arts & Humanities

Author:

Ghandeharion Azra¹

Affiliation:

1. Department of English Language and Literature , Ferdowsi University of Mashhad, Mashhad, Iran (Islamic Republic of)

Publisher

Informa UK Limited

Subject

General Arts and Humanities

Link

https://www.cogentoa.com/article/10.1080/23311983.2019.1626204.pdf

Reference66 articles.

1. Abdollahian, H. & Hasani, H. (2012). Nahveye baznamaiye arzeshhaye farhangi dar tablighate tejari: Tahlil-e neshane shenakhti-e agahihaye television-i dar Iran [The way of representing cultural Values in commercial advertisement: Semiotic analysis of TV advertisement in Iran]”. Social Studies and Research in Iran [Motaleat va Tahghighat Ejtemaei dar Iran], 1(1), 89-118.

2. Decoding Pictorial Metaphor

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