The Effects of a Point-of-Purchase Display on Relative Sales: An In-Store Experimental Evaluation
Author:
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Strategy and Management,Applied Psychology
Link
http://www.tandfonline.com/doi/pdf/10.1080/01608061.2010.499028
Reference39 articles.
1. Point-of-Purchase Displays, Product Organization, and Brand Purchase Likelihoods
2. CHOICE AS TIME ALLOCATION1
3. Asymmetric Promotion Effects and Brand Positioning
4. Increased theft as a side effect of sales promotion activities: An exploratory study
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