The Pursuit of Gaining Legitimacy through Marketing Strategy: A Case of Social Enterprises in UAE-Reference-Cited by-同舟云学术

The Pursuit of Gaining Legitimacy through Marketing Strategy: A Case of Social Enterprises in UAE

Published:2023-04-26 Issue: Volume: Page:1-23
ISSN:1942-0676
Container-title:Journal of Social Entrepreneurship
language:en
Short-container-title:Journal of Social Entrepreneurship

Author:

Ghafar Abdul¹^ORCID,Nair Malini¹^ORCID,Elalfy Shahira¹^ORCID,Fenech Roberta¹^ORCID

Affiliation:

1. Business Division, Higher Colleges of Technology, Sharjah, UAE

Publisher

Informa UK Limited

Subject

Economics and Econometrics,Development,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/19420676.2023.2205865

Reference61 articles.

1. Benefits and Challenges Associated with Using Online Communities by Social Enterprises: A Thematic Analysis of Qualitative Interviews

2. Arabian Business. 2022. “Majid Al Futtaim Reveals 14 Companies to Join Launchpad Accelerator Programme” Accessed October 19 2022. https://www.arabianbusiness.com/startup/majid-al-futtaim-reveals-14-companies-to-join-launchpad-accelerator-programme

3. Social enterprise marketing: review of literature and future research agenda

4. Building Sustainable Hybrid Organizations: The Case of Commercial Microfinance Organizations

5. Advancing Research on Hybrid Organizing – Insights from the Study of Social Enterprises

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