Consumer Responses to Mattel Product Recalls Posted on Online Bulletin Boards: Exploring Two Types of Emotion
Author:
Publisher
Informa UK Limited
Subject
Public Administration,Sociology and Political Science
Link
http://www.tandfonline.com/doi/pdf/10.1080/10627260802557506
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1. Crisis revisited: An analysis of strategies used by Tylenol in the second tampering episode
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