Pan-company marketing in the UK computer software, consultancy and supply industry: constructs, measurement and competitive implications-Reference-Cited by-同舟云学术

Pan-company marketing in the UK computer software, consultancy and supply industry: constructs, measurement and competitive implications

Published:1999-01 Issue:1 Volume:7 Page:57-70
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Bennett Roger

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/096525499346530

Reference15 articles.

1. Bateson, J. E.G. (1995) Marketing Services. New York: The Dryden Press.

2. Cahill, DJ. (1995) The managerial implications of the learning organisation: a new tool for internal marketing. Journal of Services Marketing 9(4), 43-51.

3. Cuthbert, S. (1998) Opinion: pan-company marketing is no panacea. Marketing Business December/ January, p. 8.

4. Dees, G. G. and Robinson, R. B. (1982) Measuring organisational performance in the absence of objective measures: the case of the privately-held firm and conglomerate business unit. Strategic Management Journal 5(3), 252-73.

5. Harman, H. H. (1976) Modem Factor Analysis, 3rd edn. London: University of Chicago Press.

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