Relationship marketing in organizational markets - assessing its costs and benefits
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/096525496346894
Reference1 articles.
1. Coase, R.H. (1938) Business organization and the accountant. In D. Solomons (ed.) (1952) Studies in Costing. London: Sweet and Maxwell.
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