Author:
Cravens ∗ David W.,Shipp Shannon H.,Cravens Karen S.
Subject
Marketing,Strategy and Management
Reference33 articles.
1. Evolution of the Marketing Organization: New Forms for Turbulent Environments
2. Anderson, E. and Weitz, B. (1990) The use of pledges to build and sustain commitment in distribution channels, Working Paper No. 90–037, The Wharton School of the University of Pennsylvania, December.
3. Partnering as a Focused Market Strategy
4. Hybrid Arrangements as Strategic Alliances: Theoretical Issues in Organizational Combinations
Cited by
54 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献