1. Ansoff, H.I. (1965) Corporate Strategy: An Analytical Approach to Business Policy or Growth and Expansion. New York: McGraw-Hill.
2. Bonoma, T.V. (1985) The Marketing Edge: Making Strategies Work. New York: Free Press.
3. Cespedes, F.V. (1991) Organizing and Implementing the Marketing Effort. Reading, Mass.: Addison-Wesley.
4. Cespedes, F.V. (1994) Industrial marketing: managing new requirements. Sloan Management Review Spring, 45-60.
5. DeshpandeÂ, R. (1983) `Paradigms Lost’: on theory and method in research in marketing. Journal of Marketing 47 (Fall) 101-10.