SME marketing: efficiency in practice
Author:
Affiliation:
1. Ulster Business School, Ulster University, Northern Ireland, United Kingdom
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/13215906.2018.1521740
Reference37 articles.
1. Strategic Alliance Structures
2. Organizational innovation, technological innovation, and export performance: The effects of innovation radicalness and extensiveness
3. The Evolution of Marketing in Small Firms
4. Some Exploratory Models for Assessing Small Firms′ Marketing Performance (A Qualitative Approach)
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