Customer – Centric informal business marketing in Africa: the case of Ethiopian MSMEs-Reference-Cited by-同舟云学术

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Customer – Centric informal business marketing in Africa: the case of Ethiopian MSMEs

Published:2022-06-12 Issue: Volume: Page:1-17
ISSN:1321-5906
Container-title:Small Enterprise Research
language:en
Short-container-title:Small Enterprise Research

Author:

Teklehaimanot Mebrahtu Leake¹^ORCID,Kamebo Elias Orebo²,Gebremichael Giday Gebrehiwot³

Affiliation:

1. African Leadership Excellence Academy, Project management and leadership, Addis Ababa, Ethiopia

2. Bureau of Finance and Economic Development, Southern region, Hosaena, Ethiopia

3. College of Business and Economics, Debrebirhan University, Debrebirhan, Ethiopia

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Strategy and Management,Economics, Econometrics and Finance (miscellaneous),Development,Business, Management and Accounting (miscellaneous),Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/13215906.2022.2086610

Reference63 articles.

1. Strengthening the Satisfaction-Profit Chain

2. Who creates jobs in developing countries?

3. Step-Change: Micro-Entrepreneurs’ Entry into the Middle-Class Market

4. Constraints to the growth of small firms in Northwest Myanmar

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