Simultaneous versus exclusive processing of persuasive arguments and cues-Reference-Cited by-同舟云学术

Simultaneous versus exclusive processing of persuasive arguments and cues

Published:1994-01 Issue:1 Volume:42 Page:21-35
ISSN:0146-3373
Container-title:Communication Quarterly
language:en
Short-container-title:Communication Quarterly

Author:

Booth‐Butterfield Steve,Cooke Peggy,Andrighetti Annette,Casteel Beth,Lang Trace,Pearson Doug,Rodriquez Brendaly

Publisher

Informa UK Limited

Subject

Communication

Link

http://www.tandfonline.com/doi/pdf/10.1080/01463379409369912

Reference19 articles.

1. Message modality and source credibility can interact to affect argument processing

2. Heuristic versus systematic information processing and the use of source versus message cues in persuasion.

3. Chaiken, S. The heuristic model of persuasion. Social influence: The Ontario Symposium. Edited by: Zanna, M., Olson, J. and Herman, C. Vol. 5, pp.143–177. Hillsdale, NJ: Erlbaum.

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