Political advertising in Taiwan and the US: Across‐cultural comparison of the 1996 presidential election campaigns
Author:
Publisher
Informa UK Limited
Subject
Education,Communication
Link
http://www.tandfonline.com/doi/pdf/10.1080/01292980009364772
Reference32 articles.
1. Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries
2. Reasons for the lack of argumentation and debate in the Far East
3. A Comparison of Print Advertisements from the United States and France
4. Individualism and Advertising
Cited by 17 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Content Analysis in the Research Field of Election Campaign Communication;Standardisierte Inhaltsanalyse in der Kommunikationswissenschaft – Standardized Content Analysis in Communication Research;2022-09-25
2. A Content Analysis of YouTube Political Advertisements: Evidence from Indian Parliamentary Elections;Journal of Creative Communications;2018-04-11
3. Does the effectiveness of campaigns depend on voters’ predispositions? A comparative study of British and Taiwanese election campaigns;Asian Journal of Communication;2017-07-12
4. The Effects of Comparative Advertising on Young Consumers’ Perceptions: Cross-Cultural Comparison Between the United States and Taiwan;Journal of Promotion Management;2016-12-12
5. Advertising, Political;The International Encyclopedia of Political Communication;2016-01-04
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3