Identifying paths to audience success of media products: the media decision-makers’ perspective-Reference-Cited by-同舟云学术

Identifying paths to audience success of media products: the media decision-makers’ perspective

Published:2017-12-11 Issue:1 Volume:20 Page:51-77
ISSN:1424-1277
Container-title:International Journal on Media Management
language:en
Short-container-title:International Journal on Media Management

Author:

Verhoeven Marcel¹,von Rimscha M. Bjørn²,Krebs Isabelle³,Siegert Gabriele⁴,Sommer Christoph⁵

Affiliation:

1. Research and teaching associate, Division of Media Economics and Management, IKMZ - Department of Communication and Media Research, University of Zurich, Zurich, Switzerland

2. Head of Division, Media Business Division, Department of Communication, Johannes Gutenberg University Mainz, Mainz, Germany

3. Senior research and teaching associate, Division of Media Economics and Management, IKMZ - Department of Communication and Media Research, University of Zurich, Zurich, Switzerland

4. Full Professor of Media Economics & Management, Head of Division, Division of Media Economics and Management, IKMZ - Department of Communication and Media Research, University of Zurich, Zurich, Switzerland

5. Consultant, Private enterprise, Munich, Germany

Funder

Schweizerischer Nationalfonds zur Förderung der Wissenschaftlichen Forschung

Publisher

Informa UK Limited

Subject

Strategy and Management,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/14241277.2017.1402019

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