Demographic differences in perceptions of media brand personality: a multilevel analysis
Author:
Affiliation:
1. Annenberg School for Communication, University of Pennsylvania, Philadelphia, USA
Publisher
Informa UK Limited
Subject
Strategy and Management,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/14241277.2017.1410481
Reference76 articles.
1. Dimensions of Brand Personality
2. The effect of brand extensions on product brand image
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