Antecedents of Consumer Adoption of Over-the-Top Services in South Korea
Author:
Affiliation:
1. Sungkyunkwan University, Korea
Funder
National Research Foundation of Korea
Publisher
Informa UK Limited
Subject
Strategy and Management,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/14241277.2022.2124996
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