When is Advertising Advertising? Comparing Responses to Non-Traditional and Traditional Advertising Media
Author:
Publisher
Informa UK Limited
Subject
Marketing
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference50 articles.
1. The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising
2. Ethical issues of global marketing: avoiding bad faith in visual representation
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