A Textual Analysis of Gender Diversity and Creativity in Award-Winning Agencies’ Self-Representations

Author:

Tackett Teresa12ORCID

Affiliation:

1. Advertising and Public Relations, College of Communication and Information Sciences, The University of Alabama, Tuscaloosa, Alabama, USA

2. Media and Communication, University of North Carolina – Chapel Hill, Chapel Hill, North Carolina, USA

Publisher

Informa UK Limited

Subject

Marketing

Reference44 articles.

1. 3% Movement. 2022. “The Mission.” https://www.3percentmovement.com/

2. Ad Age. 2020. “2020 Creativity Award Winners.” https://adage.com/article/special-report-agency-list/2020-ad-age- list-creativity-award-winners/2164006

3. AdWeek. 2020. “600 Black Advertising Professionals Demand Meaningful Action From Leadership in Open Letter.” https://www.adweek.com/agencies/600-black-advertising-professionals-demand-meaningful-action-from-leadership-in-open-letter/

4. AMC. 2021. “AMC Shows.” https://www.amc.com/shows/mad-men–62

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