Advertising in the Times of COVID: A Tight-Loose Analysis of Pandemic-Related TV Commercials-Reference-Cited by-同舟云学术

Advertising in the Times of COVID: A Tight-Loose Analysis of Pandemic-Related TV Commercials

Published:2022-12-09 Issue:2 Volume:44 Page:123-141
ISSN:1064-1734
Container-title:Journal of Current Issues & Research in Advertising
language:en
Short-container-title:Journal of Current Issues & Research in Advertising

Author:

Morton Cynthia R.¹^ORCID,Dodoo Naa Amponsah²,Villegas Jorge³^ORCID,Mueller Sophia¹,Chang Hye Soo¹

Affiliation:

1. College of Journalism and Communications, University of Florida, Gainesville, Florida, USA

2. Department of Marketing Communication, Emerson College, Boston, Massachusetts, USA

3. College of Business and Management, University of Illinois Springfield, Springfield, Illinois, USA

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10641734.2022.2149640

Reference71 articles.

1. Inequality in the impact of the coronavirus shock: Evidence from real time surveys

2. Atal, M. R., and L. A. Richey. 2020, September 1. “‘Not Every Time Is the Right Time for Real-Time Marketing’: Branding in the COVID-19 Pandemic.” Copenhagen Business School. https://www.cbds.center/post/not-every- time-is-the-right-time-for-real-time-marketing-branding-in-the-covid-19-pandemic

3. Avery, J., and R. Edelman. 2020, April 7. “What Customers Need to Hear from You during the Covid-19 Crisis.” Harvard Business Review. https://hbswk.hbs.edu/item/what-customers-need-to-hear-from-you-during-the-covid-crisis

4. Baar, A. 2017. “The Case for Brands Taking a Stand.” Deloitte. https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/the-case-for-brands-that-stand-for-something.html

5. Consumers in the Face of COVID-19-Related Advertising: Threat or Boost Effect?

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