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Understanding the Role of Follower Size in Influencer Marketing: Examining the Perspective of Source Credibility and Attribution Theory

  • Published:2024-07-02 Issue:3 Volume:45 Page:320-338
  • ISSN:1064-1734
  • Container-title:Journal of Current Issues & Research in Advertising
  • language:en
  • Short-container-title:Journal of Current Issues & Research in Advertising

Author:

Kim Hyuksoo1,Jeon Gahyeon2,Chung Jee Young3

Affiliation:

1. Division of Media Communications, Hankuk University of Foreign Studies, Dongdaemun-gu, Korea

2. Marketing Division, Shinhan Securities, Korea

3. School of Journalism and Strategic Media, J. William Fulbright College of Arts and Sciences, University of Arkansas, Fayetteville, Arkansas, USA

Publisher

Informa UK Limited

Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Computational Advertising: Where Are We and Where Are We Going? Note from Editors;Journal of Current Issues & Research in Advertising;2024-07-02
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