Author:
Hernandez Sigfredo A.,Newman Larry M.
Reference50 articles.
1. Advertising Age. 1990.“Publishers Shout Over the Din,”S12–S13. February 12
2. Understanding the hispanic market
Cited by
13 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Bilingual brand communities? Strategies for targeting Hispanics on social media;Journal of Product & Brand Management;2021-07-27
2. Ethnic Language;Foreign Languages in Advertising;2019-12-18
3. Introduction;Foreign Languages in Advertising;2019-12-18
4. A Comparison of TV Ads Aimed At the General U.S. Market, The U.S. Hispanic Market, and the Mexican Market;Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference;2014-12-15
5. The Hispanic View of E-mail, Popup, and Banner Advertising;International Journal of E-Business Research;2010-04