Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge

Published:2021-08-19 Issue:1 Volume:43 Page:68-89
ISSN:1064-1734
Container-title:Journal of Current Issues & Research in Advertising
language:en
Short-container-title:Journal of Current Issues & Research in Advertising

Author:

Ham Chang-Dae¹,Ryu Sann²,Lee Joonghwa³,Chaung Un-Chae¹,Buteau Emily³,Sar Sela¹

Affiliation:

1. Charles H. Sandage Department of Advertising, College of Media, University of Illinois at Urbana-Champaign, Urbana, Illinois, USA;

2. School of Business, Hanyang University, Seoul, Korea;

3. Department of Communication, University of North Dakota, Grand Forks, North Dakota, USA

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10641734.2021.1944934

Reference68 articles.

1. Self-efficacy: Toward a unifying theory of behavioral change.

2. Consumer Self-Confidence: Refinements in Conceptualization and Measurement

3. Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses

Cited by 17 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Effect of disclosing AI-generated content on prosocial advertising evaluation;International Journal of Advertising;2024-09-11

2. Exploring the social media advertising avoidance behavior through the lens of avoidance motivation theory;Kybernetes;2024-07-29

3. Does the verified badge of social media matter? The perspective of trust transfer theory;Journal of Research in Interactive Marketing;2023-12-12

4. Personality and Psychological Predictors of Instagram Personalized Ad Avoidance;International Journal of E-Business Research;2023-06-06

5. Message assertiveness and price discounts: differences between hedonic and utilitarian consumption;International Journal of Advertising;2023-05-26

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号京ICP备18003416号-3