An Investigation of Newspaper Ad Memory as Affect Context Involvement and Ad Size-A Korean Case
Author:
Publisher
Informa UK Limited
Subject
Marketing
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference50 articles.
1. The memory value of mixed sizes of advertisements.
2. Assessing the Role of Contingency Awareness in Attitudinal Conditioning with Implications for Advertising Research
3. Processing of preconsciously acquired information measured by hemispheric asymmetry and selection accuracy.
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