Measuring Responses to Commercials: A Projective-elicitation Approach
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Published:2006-09
Issue:2
Volume:28
Page:55-64
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ISSN:1064-1734
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Container-title:Journal of Current Issues & Research in Advertising
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language:en
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Short-container-title:Journal of Current Issues & Research in Advertising
Publisher
Informa UK Limited
Cited by
7 articles.
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