Conditioning of Meaning in Advertising: Brand Gender Perception Effects
Author:
Publisher
Informa UK Limited
Subject
Marketing
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference45 articles.
1. A Closer Look at Classical Conditioning
2. Assessing the Role of Contingency Awareness in Attitudinal Conditioning with Implications for Advertising Research
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