The Importance of Perceived Endorser Credibility in South Korean Advertising
Author:
Publisher
Informa UK Limited
Subject
Marketing
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference65 articles.
1. The Economic Worth of Celebrity Endorsers: An Event Study Analysis
2. Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries
3. Structural equation modeling in practice: A review and recommended two-step approach.
4. Testing the Cross-National Applicability of U.S. and Russian Advertising Belief and Attitude Measures
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