1. Management School, Federal University of Lavras, Lavras, Brazil
2. Management School, Federal University of Viçosa, Rio Paranaíba, Brazil
3. Management School, University of São Paulo, São Paulo, Brazil
4. Management School, Lancaster University, Lancaster, UK
5. Pos-Graduate Program in Intellectual Property and Technology Transfer for Innovation (PROFNIT-IFRS) and Pos-Graduate Program in Viticulture and Oenology (PPGVE-IFRS) Federal Institute of Education, Science and Technology of Rio Grande do Sul, Bento Goncalves, Brazil