Feedback advertising strategies in a two-firm differential game: a numerical investigation-Reference-Cited by-同舟云学术

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Feedback advertising strategies in a two-firm differential game: a numerical investigation

Published:2020-02-24 Issue:3 Volume:8 Page:205-216
ISSN:2330-2674
Container-title:International Journal of Systems Science: Operations & Logistics
language:en
Short-container-title:International Journal of Systems Science: Operations & Logistics

Author:

Parlar Mahmut¹

Affiliation:

1. DeGroote School of Business, McMaster University, Hamilton, Canada

Funder

Natural Sciences and Engineering Research Council of Canada

Publisher

Informa UK Limited

Subject

Information Systems and Management,Management Science and Operations Research,Information Systems,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/23302674.2020.1730477

Reference31 articles.

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Offensive, Defensive, and Generic Advertising Strategies in a Dynamic Oligopolistic Market;Mathematical Problems in Engineering;2021-04-07

2. Optimal advertising for a generalized Vidale–Wolfe response model;Electronic Commerce Research;2021-03-20

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