Repetition and Confirmation of Messages Received by Ear and by Eye

Author:

Carterette Edward C.1,Cole Michael1

Affiliation:

1. Department of Psychology, University of California, Los Angeles, USA

Abstract

A rating method was used to obtain operating characteristics for 60 heterogeneous words. A single message was heard in noise, or seen briefly in a tachistoscope. It was repeated until it had been assigned to the highest accuracy category (“confirmed”) or sent a maximum of six trials. The comparisons showed that it matters little whether reception is by eye or by ear. Whether within a trial or over successive repetitions, accuracy of reception is a direct function of the confidence rating and is relatively independent of the intelligibility level. Neither do the accuracy of reception or the distributions of rating categories change markedly over trials. Although no direct test was made, it appears that accuracy of reception is not lessened by the task of rating. Both visual and auditory data are fitted reasonably well by predictions made from a simple stochastic model based on the assumptions that (1) intelligibility, (2) probability of a correct acceptance, and (3) probability of an incorrect acceptance remain constant over successive repetitions. The model fits the visual better than the auditory data, as might be expected, since conditions of reception are more homogeneous over trials for vision than for audition.

Publisher

SAGE Publications

Subject

General Medicine

Cited by 6 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. MEMORY PROCESSES IN MEDIA EFFECTS;Communication Research;1985-01

2. Recall and learning from broadcast news: Is print better?;Journal of Broadcasting;1981-06

3. The Effect of Medium on Loss of Information;Journalism Quarterly;1974-03

4. Threshold theories of signal detection.;Psychological Review;1969

5. Consistency of Assignment of Ratings in Recognition Memory;Perceptual and Motor Skills;1965-12

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