1. Schramm, Wilbur. 1959. “The College Woman and the Mass Media,”. an address delivered at the Biennial National Convention of the American Association of University Women. June241959, Kansas City, Missouri.
2. Schneider, Lawrence. 1966. “Television in the lives of Teenagers and Their Parents,”. University of Iowa School of Journalism. Unpublished Ph.D. dissertation
3. MacLean, Malcolm S. Jr. and Talbott, Albert. 1963. “Predictions of Individual Patterns of Television Viewing,”. a paper read before the American Sociological Association. August1963, Los Angeles, California.
4. Monaghan, Robert. 1964. “Television Preferences and Viewing Behavior,”. Department of Communication, Michigan State University. Unpublished Ph.D. dissertation